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What you will learn

This bootcamp, in partnership with Alacrity Canada, gives you the skills you need to succeed in digital marketing. You'll gain expertise in areas such as search engine marketing, social media and content marketing. Taught by expert mentors, this offering provides guidance and insights into the latest strategies and practices in the industry.

With over 40 hours of course content and a focus on actionable marketing strategies, this bootcamp equips you with the skills needed to:

• build your brand
• create an effective, winning digital marketing strategy
• optimize your website
• master online and social media advertising
• generate leads
• acquire customers
• scale revenue

This course will teach you:

• social media marketing
• search engine optimization
• paid advertising
• email marketing
• copywriting
• branding
• website and landing page creation
• conversion rate optimization
• podcasting

Course content

This program teaches the fundamentals of digital marketing while addressing several key challenges and concerns:

• knowledge gaps
• skill development
• market relevance
• cost-effective marketing
• targeted audience reach
• measurement and analytics
• adaptation to technological advancements
• entrepreneurial opportunities

These fundamentals will give you the knowledge and skills necessary to excel in the digital marketing landscape, address a range of challenges, and achieve your business and career goals.

We'll cover the following content areas:

• Unit 1 – Intro to digital marketing
• Unit 2 – Search engine optimization
• Unit 3 – Content strategies
• Unit 4 – Google Ads
• Unit 5 – Landing pages, Google Analytics & Tag Manager
• Unit 6 – Facebook advertising
• Unit 7 – lnstagram, press releases
• Unit 8 – Conversion rate optimization, affiliate & influencer marketing

Please contact our account executive for more detailed information on the syllabus for each topic.

Who attends

The Digital Marketing Bootcamp is for:

• aspiring marketers: individuals who are new to the field of digital marketing and wish to build a strong foundation in this area
• career changers: professionals from different backgrounds seeking a transition into the digital marketing field and who require the fundamental knowledge to start their new career path
• freelancers: independent consultants looking to expand their service offerings by adding digital marketing to their skill set
• marketing assistants and coordinators: entry-level marketing professionals who want to solidify their understanding of digital marketing concepts and techniques
• marketing enthusiasts: people with a keen interest in marketing who want to gain practical skills and insights to pursue a career in digital marketing
• small business owners: people looking to enhance their online presence, reach a wider audience and effectively promote their products or services in the digital space
• small- to medium-sized business team members: team members of smaller businesses responsible for marketing efforts but lacking formal digital marketing training
• students and recent graduates: college or university students and recent graduates interested in entering the marketing industry, looking to bolster their resume with digital marketing expertise

Fees & cancellations

$850 (plus tax)

Tuition includes all course materials and a certificate of completion.

Team savings*:

• save 10 per cent per registrant with a group registration: 3 or more people from the same organization registering at the same time
• fill out the online registration form and select 10% group discount as the payment option

Space is limited so register today!

*Discounts cannot be combined with any other discount or special offer.

Cancellations

Refunds can be provided for program cancellations if received prior to the program being initiated. No refunds will be provided after program start. 

Instructors

The content for this program has been meticulously curated by a collective of over 40 industry experts.

Delivery is in the form of pre-recorded, high-definition videos so you can advance through the curriculum at your own convenience and pace.

Register now